Set yourself apart as a Doula
Make more from each birth
Add photography to your services and start booking clients at every interview. Not only will you be providing fine art images of their births but you’ll also be raising your rates and adding additional offerings that your clients will book for years to come.
The landscape for Doulas has changed in recent years
Coupled with the rise of Doula agencies and a decline in birth rates in my city I’ve watched our most seasoned Doulas struggle to book clients. They are going on 4x the interviews they used to go to and not booking enough to make a living. Some are considering leaving the field all together.
As a Doula and Photographer combined I’ve never struggled to book clients, even in the most challenging economic times. Most people want to book me before they’ve even met me. A Doula/Photographer is a powerful thing. You are two people in one, allowing for a minimal team in the room, a lower cost than booking two separate people, and minimizing any feelings of indulgence they might have about booking a birth photographer. Its a win win for everyone. You’ll rise to the top of everyone’s list just by the sure nature of being an amazing Doula and Photographer in one. It’s a no brainer which is the best place to be when you are trying to get someone to say yes to your services.
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Book more of the interviews you go on.
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Increase your birth fee by 30%.
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Make extra income with pregnancy, newborn and family shoots.
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Have the best website in your area showcasing your stunning photos.
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Gift your clients with images that they will cherish forever.
Add photography to your practice
Meet your instructor
Julia Lorraine Peterson
As a Doula I know you are capable of making images that stop people in their tracks because the skills you bring to the table as a Doula are the same skills that will help you make amazing photographs. Photography is mostly about how you see and interact with the people and environment around you. As a Doula I know you are keenly tapped in.
I’ll be guiding you as you add photography into your practice. You’ll learn to make images that are priceless to your client and have a lot of value for you. When I was completing my Doula training 12 years ago I worried I wouldn’t be able to secure the 3 births I needed to certify. Turns out that being a Doula/Photographer is a powerful thing. I was booked out from the beginning. I am now a sought after photographer attending births solely as a photographer and capturing the motherhood journey from pregnancy and beyond.
I’m here to nurture you as you weave photography into your business.
By adding photography to your Doula Practice you’ll be able to:
Increase your birth fee by 30%
What’s covered in the membership
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Think of this as a cheat sheet on how to add photography to your business. It covers everything you need to know to start and run a photography business. Save yourself years of second guessing, missteps and blind spots. This is your step to step guide on:
How to pitch photography to your birth clients
How to get some first photos to start a portfolio
How to price yourself
How to edit and deliver photos.
How to easily get your birth clients to book other sessions with you.
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A comprehensive course made for beginners that will have you making beautiful images at your next birth or session. We’ll cover:
How to set up your camera for success so shooting goes smoothly and editing is a breeze.
Intro into multiple kinds of light. How to find it and wield it.
Flash photography for births.
How to shoot. Learn to juggle finding light, capturing variety, posing, getting proper focus and so much more! Watch me photograph and indoor newborn shoot and an outdoor family shoot.
How to make images that make a statement and tell a story.
Composition for impactful images.
How to organize and edit your photos.
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You’ll learn to create a strong visual presence that will help you attract clients that see your value.
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Your photography will serve as the best marketing for your Doula practice. Not only are we going to be offering photography to your existing Doula clients, we are also going to be extending your reach to fresh eyes. You’ll start booking maternity, newborn and other shoots even if you aren’t already their Doula.
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By adding in photography you are opening up new lines of income. You are also adding on a whole new faction of your business. You’ll learn exactly how to automate everything so you can so you can keep new clients coming in and make sure those clients are served effortlessly.
Doula Prosperity Path $79/mo
Monthly access to the full program. This is a self paced course where you’ll how to take amazing photos AND how to start and run a photography business.
Typically we see that people are able to integrate all the lessons into their practice within 3 to 6 months.
Choose your starting point
Doula Prosperity Path with Support $419/mo
In addition to the self paced curriculum you’ll have unlimited Slack support with Julia where you’ll get real time feedbackon everything you are implementing into your business. You’ll also receive one 1 on 1 call with Julia per month where you will deep dive on everything you are working on.
REAL RESULTS
-Shannon Padlog, Birth Doula
After 14 years as a Doula Shannon participated in the program and was able to:
-Increase her birth fee by 30%.
-Include photography in every birth package she offers. She no longer attends births solely as a Doula.
-Book 2 portrait sessions per month (including maternity, newborn and family shoots).
-Increase her conversion rate from interviews.
Here’s what people are saying…
Nancy B.
Family and Wedding Photographer
"After taking Julia's course, I felt so motivated. Motivated to push myself, get outside of my comfort zone, and really take my work to the next level. The course is extremely well paced, she gives tangible examples, and my favorite part was getting to watch a video of her in an at-home maternity session. This was so valuable to be able to watch her in 'photographer mode' and then see the images in post. I also signed up for the 1:1 coaching with Julia-- which was one of the best investments to my business to date. She provided such great feedback, and answered every question I threw at her-- which covered questions ranging from technical camera issues to package offerings to posing help. If you are new to photography or a seasoned photographer- I HIGHLY recommend the 1:1 coaching. Julia has so much to offer and it's a great way to immediately level up your business!"
Shannon P.
Birth Doula and Photographer
"Adding photography to my practice has been a game changer. I am able to take on fewer clients total, which means I am not as on-call and very happy about that!
I am making more money overall and definitely more satisfied. Plus, there is an added element of excitement when I capture their story and know that they are going to have those images to look at forever!
Another bonus is folks tend to also do newborn photos with me and I just add them in to my postpartum visit.
Some of my clients have also reached back out already to schedule family photos sessions and it has been such a treat to see those babies grow and have continued connection with my clients. So damn special!”
